Scapegoat Design's job for the Galway Races Festival was relatively straightforward - take two of the world's most iconic brands, Guinness and Budweiser, and ensure that they have a visible and prominent presence at the festival. This brief required a large range of promotional signage as well as the branding of a unique Guinness Village Internal and External Bar area and the Parade Ring Presentation area.
This job was made easier in the sense that Guinness and Budweiser already enjoy huge brand recognition and popularity, especially in Ireland. The challenge was to display both brands as effectively and prominently as possible, to a very high standard while adhering to the brand guidelines. The Galway Races are extremely busy with a large amount of people contained within a relatively small space so the branded areas needed to be visible from distance and several potential vantage points.
Working with Clockwork Marketing, who project managed all the logistics of the signage, the branding of the various areas was a huge success at the week long Galway Races Festival. The Guinness Village Bar, in particular, was very popular with its distinctive and eye-catching look. The Parade Ring offered plenty of exposure for the brand and also featured on national television coverage.
The Radical Food Co
When Miriam and Tony Monahan approached us back in 2011 they had a great new food product but no branding, no logo, no packaging - not even a name! Our challenge was to come up with the name, brand and packaging that would ensure their product would be eye-catching and distinctive in a highly competitive food market.
After talking in depth with Miriam and Tony they indirectly provided us with the idea for the name - their product was intended to be radical so 'Radical Oats' it was. From there the brand and logo followed very organically as we had a tone of voice and feel for what the values were intended to be. Working closely with some specialised manufacturers we came up with the packaging that would be many customers first interaction with Radical Oats. We also completed a website for this new start up company.
Miriam and Tony took the brand and really ran with it and it has gone from strength to strength. They always had a fantastic product but they needed to make sure it was presented in the right way to ensure that people would give it a chance. Since the initial launch they have won the 'Down To Business' competition on Bobby Kerr's Newstalk radio show, secured significant investment on Dragon's Den (see video) and exhibited at Bloom Festival. Radical Oats are now stocked nationwide in Tesco, Super Valu, Dunnes Stores, Spar and Mace. Very impressive and we'd like to think that our branding played a little part in it!
These case studies are presented to show how branding and design can be highly effective and the positive results that they can deliver for a business. We firmly believe that design is an investment in your business and will add to the value of your offering that will be apparent in your sales and your bottom line. If you would like to discuss this in further detail and find out how Scapegoat Design can help your business, please feel free to get in touch - firstname.lastname@example.org or +353 1 676 2446