When a client is considering marketing their business or product, they will frequently be presented with a bewildering array of choices and options. There are so many channels open to advertisers and each new 'frontier' promises to be the answer or solution that businesses have been dreaming about.Read More
Sometimes it can be difficult to impart a lot of information in an advertisement, whether digital or in print. Space may be limited and if there is too much text the viewer will probably not bother reading it. Infographics can be a very effective way to display a lot of content in a visually appealing and direct manner.Read More
Nobody wants to rebrand their company or business too frequently. It can be expensive, time consuming and also risky as it may alienate your existing customer base. However, there are undoubtedly times when it makes sense to look at rebranding your business and invest money in your brand.
So what indicators should you look out for when considering whether or not to rebrand? Here are 4 definite signs it might be timely:Read More
Every business is far more price conscious these days and that is definitely a good thing. However, sometimes going for the cheapest option is not the best idea and going for the best value is preferable. While a lower price may save your business money in the short-term will it provide long-term value or will you need to spend again in the near future?Read More
It can be very difficult for a client looking to commission graphic design to determine how much it will cost and to budget accordingly. The reasons for this are numerous: individual projects may vary greatly in scope and duration, individual rates also vary greatly from company to company and sometimes hidden or unforeseen costs may arise.Read More
What is the most useful tool that a good graphic designer has at his or her disposal? Photoshop? Drawing Tablet? Shiny new laptop? No, in my opinion it's none of these...Read More