Sometimes it can be difficult to impart a lot of information in an advertisement, whether digital or in print. Space may be limited and if there is too much text the viewer will probably not bother reading it. Infographics can be a very effective way to display a lot of content in a visually appealing and direct manner.
Scapegoat Design created a cover wrap for Energia for today's Metro Herald and the back page consisted of an infographic intended to persuade the public to switch to Energia's domestic Dual Fuel offering. As you can see from the pictures featured above and below, there is a lot going on but hopefully the image will draw the viewer in and encourage them to read the content. If you'd like to discuss creating some infographics for a project you might have, please feel free to get in touch.